marketing tips

Real estate marketing agents who currently work with luxury listings or want to start specializing in this area know that it exists in a league of its own. Agents that want to effectively gain leads for luxury housing must practice a combination of skills and relationship nuturing that begins with understanding the mindset of HNWIs.

Facebook advertising is an incredibly powerful platform for real estate marketing due to reach alone. Discover the ten most common real estate facebook ads errors made by agents and how to avoid them.

The real estate business has been driven by referral for generations, but wholly relying on referral might be a problematic idea. You still need to acquire new customers through traditional marketing, ideally provide them with quality service, and watch them become your brand ambassadors in the future. However, if you’re only relying on referrals, and various friend groups/connections of your pre-existing clients aren’t in the market to buy or sell you’ll take a personal financial hit. That’s why a good marketing mix is crucial.

But, it’s a different marketing picture out there today, for two major reasons.

Real estate agents who want to optimize their marketing will use both real time and right time marketing techniques to nurture relationships with existing clients and connect with prospects.

Learn how you can highlight the valuable skills and knowledge to better compete with other real estate agents in your market. 

3D virtual tours are catching on, and many real estate professionals are adding them to their real estate marketing budgets. Driving traffic to your virtual tour is the only way to maximize your investment.

Learn how to get started with real estate Facebook Ads, save time, and even integrate your just listed and just sold campaigns so you can spread the word faster. 

In this article published on Inman, Eric Cosway explains the benefits of marketing to baby boomers using direct mail and how to make the campaign most effective.

Top real estate agents use technology, like marketing automation, to minimize the time and effort spent on lead generation so they can better serve their clients. 

A trending practice in real estate has been for top real estate agents to create teams to ease their demanding schedules and increasing pressure. The team can be made up of one agent and his or her support staff, or it can be a team of agents and their supporting staff that make the brand a success. There are many benefits to this system because it utilizes the strengths of the various members of the team, but to work as one unit both fairly and successfully takes foresight and strategy. From how to share clients to marketing as a group rather than a solo agent, we have put together a few suggestions on how to implement a team structure and manage it to thrive.