real estate

What’s the name of the game in sales? Follow-up, follow-up, follow-up! It's is an especially important tactic in real estate, which is often a long game that may take several years to cultivate leads before they eventually come to fruition — both buying and selling a home are major, life-changing decisions in many cases, after all.

With the slower summer months comes the most popular time of year for many homeowners or renters to relocate. And as a real estate agent, you should see this time of year as a major opportunity! Follow these tips to successfully convert prospects and build your business during the advantageous summer moving season.

Many agents are interested in customer relationship management (CRM) and how to either implement it or better utilize their current software as part of an overall real estate marketing strategy. If you aren’t riding the CRM bandwagon, it’s time to hop on! The time and dollar investment in CRM has proven to be well worth it. According to one analysis, the average return for CRM is $8.71 for every dollar spent, a continued trend of increasing return since 2011.

The applications and platforms that will streamline your day and make you more productive.

As the real estate industry continues to embrace digital marketing, from Facebook ad targeting to live videos, blogs to email newsletters, agents have more ways than ever to quickly connect with current clients as well as leads, which begs the question -- is it still worthwhile for agents to invest in direct mail marketing?