real estate

Join QuantumDigital’s Eric Cosway as he spends 20 minutes getting the latest dish on real estate technology with Eric Stegemann, CEO and director of strategy at TRIBUS. 

Farming is a tried and true method for agents and has been for years. Selecting the right area to target with your real estate marketing strategy is crucial for those looking to make the most impact and spark interest in prospects.

Quick Response Codes (QR codes) -- those machine-readable codes consisting of tiny black and white squares -- have been on the minds of marketers for years. Direct mail postcards and QR codes work well in tandem with one another -- according to Royal Mail, 92 percent of those that receive direct mail are driven to online or digital activity, and 43 percent download content as a result of direct mail.

There are a lot of different opinions out there about artificial intelligence (AI) and how it will affect the real estate market and agent jobs. The technology is certainly disrupting an industry that has traditionally relied heavily on person-to-person interaction. We’ve boiled down some of the most important points to remember as an agent in the AI discussion.

Join QuantumDigital’s Eric Cosway as he spends 20 minutes getting the latest dish on real estate technology with Jessica Holt, VP of Professional Services at Berkshire Hathaway HomeServices/PenFed Realty. 

In the coming year you want to know who’s going to be buying homes, selling home, and how does all of this inform messaging as real estate agents try to market to those buyers and sellers?

Real estate marketing is not an overnight initiative. Consistency, relevancy, repetition and time are needed to complete a successful direct mail farming campaign. But what do you do when you’re concerned your investment is no longer fruitful?

Facebook advertising is an incredibly powerful platform for real estate marketing due to reach alone. Discover the ten most common real estate facebook ads errors made by agents and how to avoid them.

Join QuantumDigital’s Eric Cosway as he spends 20 minutes getting the latest dish on real estate technology with David Friedman, President and Co-Founder of Boston Logic. 

The real estate business has been driven by referral for generations, but wholly relying on referral might be a problematic idea. You still need to acquire new customers through traditional marketing, ideally provide them with quality service, and watch them become your brand ambassadors in the future. However, if you’re only relying on referrals, and various friend groups/connections of your pre-existing clients aren’t in the market to buy or sell you’ll take a personal financial hit. That’s why a good marketing mix is crucial.

But, it’s a different marketing picture out there today, for two major reasons.