real estate marketing Articles

What’s the name of the game in sales? Follow-up, follow-up, follow-up! It's is an especially important tactic in real estate, which is often a long game that may take several years to cultivate leads before they eventually come to fruition — both buying and selling a home are major, life-changing decisions in many cases, after all.

With the slower summer months comes the most popular time of year for many homeowners or renters to relocate. And as a real estate agent, you should see this time of year as a major opportunity! Follow these tips to successfully convert prospects and build your business during the advantageous summer moving season.

In real estate, it’s often all about farming for new business from those buyers and sellers you’ve never worked with before. But did you know that 74% of buyers and 69% of sellers would use their agent again or recommend their agent to others? That’s a BIG opportunity to cultivate meaningful, genuine relationships with those you’ve already worked with. Authentic relationship-building is definitely a long game, but it’s one that will pay dividends.