marketing strategy

Not sure if your existing marekting strategy is working or looking to set up a new one? These posts will help give you ideas on how to create one that works best for you.

Omnichannel marketing via all the different marketing channels
Omnichannel marketing refers to a streamlined, intuitive consumer experience regardless of channel or device. It’s certainly a marketing buzzword, but it aptly sums up today’s communications landscape.
brochures example for marketing
Brochures have stood the test of time: they are effective in a wide variety of situations, for a number of audiences, and are worth considering when crafting your organization’s marketing strategy.
combining direct mail and social media into a single marketing campaign
Inexpensive strategies that work
Research shows that customers who interact with a brand across multiple types of media spend 30% more than average.
House for sale
Learn how photography, paper stock, and design elements can make or break your success in selling a luxury listing

When you buy a luxury product, it’s not just the product itself that’s higher quality than its lower-priced competitors, but the packaging, the store that you purchase it from, and the experience itself.

Discover three factors that you should keep in mind when designing and printing real estate direct mail pieces and other marketing materials for luxury properties.


plan a vs plan b: testing your direct mail marketing postcards first
How A/B testing can drive more responses and increase your ROI

Testing your postcard campaign is the best way to ensure your messaging is being interpreted the way you want, and producing great results. Here's a quick tip on how to implement A/B testing into your next real estate postcard campaign. 

pie chart with sections of different neighborhoods
Increase your real estate postcard marketing response with the following market segmentation strategies

How to segment your mailing lists so your real estate postcards reach the right people at the right time.