real estate marketing Articles

Are real estate marketing automation systems really worth investing in, or should you stick with your current strategy? As automation and the use of artificial intelligence in real estate becomes more widespread, marketing-minded agents may be considering what the real benefits of its usage are.

Marketing as a discipline has continued to increase in complexity -- with a myriad of both digital and offline channels, it takes a multitude of touches to make a sale. Consistent communication is the key to converting a casual consumer into a viable sales lead, and it begins with clearly emphasizing your brand promise.

There are a lot of different opinions out there about artificial intelligence (AI) and how it will affect the real estate market and agent jobs. The technology is certainly disrupting an industry that has traditionally relied heavily on person-to-person interaction. We’ve boiled down some of the most important points to remember as an agent in the AI discussion.

In the coming year you want to know who’s going to be buying homes, selling home, and how does all of this inform messaging as real estate agents try to market to those buyers and sellers?

We’ve put together 15 actions you can take to encourage more engagement from followers on your agent Facebook page.