real estate

First Weber EVP Tamara Maddente talks with QuantumDigital EVP and CMO Eric Cosway about real estate branding and 2016 real estate agent recruiting.

This quick-start guide to real estate farming covers how to begin your farming campaign, how to maintain successful techniques such as direct mail, and more.

Inman COO Morgan Brown talks with QuantumDigital EVP and CMO Eric Cosway about 2016 real estate technology trends.

Consistent real estate farming is fast and easy with AutoMail and AutoMail Plus. You can schedule an entire year’s worth of targeted neighborhood postcards, designed to help you stay top of mind and generate more listing leads.

A trending practice in real estate has been for top real estate agents to create teams to ease their demanding schedules and increasing pressure. The team can be made up of one agent and his or her support staff, or it can be a team of agents and their supporting staff that make the brand a success. There are many benefits to this system because it utilizes the strengths of the various members of the team, but to work as one unit both fairly and successfully takes foresight and strategy. From how to share clients to marketing as a group rather than a solo agent, we have put together a few suggestions on how to implement a team structure and manage it to thrive. 
 

As we mentioned in a previous blog, real estate experts are reporting that the U.S. housing market is trending to be more balanced and normalized for both buyers and sellers. Though not all areas are free from remnants of the recession or unemployment rates, there are select markets predicted to be successful outliers this year.

By having a better understanding of the real estate landscape for 2016 and generationally-based consumer motivations, realtors will be more able to cater their marketing messages to best relate to the concerns and wants of their farming area. With the 2016 forecast showing an increasing amount of U.S. homeowners looking to make their next move, demonstrating an understanding through targeted direct mail messaging can help to move prospects through the sales cycle faster. 

Learn how the right mix of real estate marketing tactics direct mail marketing postcards, social media, and email help top-performing agents generate listing leads.

Neighborhood marketing is a must for real estate agents. In addition to face-to-face communications, another effective strategy is to consistently touch base via just listed and just sold real estate postcards.

Real estate professionals find success by promoting recently listed homes with direct mail marketing. Try continuing your campaign by showing off your sold homes as well, which will give credibility to your results.