Today, realtors have a huge variety of marketing channels at their disposal to use for lead generation. There’s email marketing, Adwords, Facebook Ads, TV spots, and even radio.
While each of these marketing channels have advantages, they’re rarely the most effective way to generate seller leads. Direct mail – in particular, a highly targeted direct mail campaign – is the most affordable and effective way to get seller leads.
Learn four tips that you can use to reach sellers, prompt them to take action and respond to your real estate postcard, and build a valuable source of seller leads for your real estate business