direct mail

real estate agent conducting follow-up online

What’s the name of the game in sales? Follow-up, follow-up, follow-up! It's is an especially important tactic in real estate, which is often a long game that may take several years to cultivate leads before they eventually come to fruition — both buying and selling a home are major, life-changing decisions in many cases, after all.

2017 icon for better lead generation
Plan now to generate new real estate leads every month

To save time, successful real estate agents know automating their farming, Just Listed / Just Sold campaigns, and Facebook Advertising will help them grow their lead pipeline throughout the year. 

baby boomer lady getting direct mail marketing campaign
Postcards aren't dead

In this article published on Inman, Eric Cosway explains the benefits of marketing to baby boomers using direct mail and how to make the campaign most effective.

how to Engage Your Sphere of Influence
Finding a sweet spot with consistent communication, relevant information, and authenticity

Eric Cosway, EVP and CMO, QuantumDigital describes best practices when working to engage your sphere of influence through online and offline marketing channels.

real estate farming quick start guide
How to Identify and Own Your Target Neighborhoods

This quick-start guide to real estate farming covers how to begin your farming campaign, how to maintain successful techniques such as direct mail, and more.

Real Estate Postcard Farming with Online Lead Tracking

Consistent real estate farming is fast and easy with AutoMail and AutoMail Plus. In a matter of minutes, you can schedule an entire year’s worth of targeted neighborhood postcards, designed to help you stay top of mind and generate more listing leads.

housing market with arrow graphic in the background going up

As we mentioned in a previous blog, real estate experts are reporting that the U.S. housing market is trending to be more balanced and normalized for both buyers and sellers. Though not all areas are free from remnants of the recession or unemployment rates, there are select markets predicted to be successful outliers this year.

combining direct mail and social media into a single marketing campaign
Inexpensive strategies that work

Research shows that customers who interact with a brand across multiple types of media – for example, direct mail and social media – spend 30% more than average.

That’s a significant increase, and one that your business can benefit from by using direct mail and Facebook – two seemingly different marketing methods – together in its next campaign.

realtor using direct mail marketing to establish her brand
Learn how to make the most of your direct mail campaign

Learn how you can use direct mail postcards to generate leads and sales for your real estate business.

home owner scanning a qr code on a postcard
There's a use for those pixelated boxes you've seen around

If you have a tech saavy audience, using QR codes can make it easy for them to visit your website, view a video, or many other possibilites. Instead of typing a long website address, you offer them a convient way to connect to online resources from your direct mail pieces.