TriggerMarketing Social

If you’re an agent, you likely have some kind of social media presence in your real estate marketing strategy; you just may not be utilizing it to the fullest or spending as much time dedicated to it as you’d like. We’ve compiled a list of a few of the latest best practices to ensure your social media presence is top-notch, elevating your brand and growing your client base.

It’s almost 2020, and we hope you’re as excited as we are to take a deep dive into the real estate trends to keep an eye on next year. We’ve compiled a list of a few of the upcoming market shifts we’re watching closely and how agents can stay on top in light of these trends.

In real estate, an image can make or break a home's likelihood to sell. It's your job to help paint the property in the best light by marketing high-quality, attractive photos. But you don't have to invest in a professional photographer to secure great shots of the home -- real estate photography isn't difficult to do yourself, if you know a few essential tricks.

When you think of using video marketing to boost your real estate brand, what emotion comes to mind? Intimidation? Caution? Is video marketing worth the time investment. Are tangible results?

One important aspect of marketing yourself as an agent, one that you may not have even considered, is your interpersonal communications with clients -- the way in which you interact with them using verbal and nonverbal cues, whether that’s in-person or on the phone or through email. These interactions can make or break your client relationships and ultimately the probability of a successful listing or home purchase.

In the digital age, it can be tempting to solely focus on your online agent presence when marketing your services. But consumers expect consistent digital and offline experiences, and agents that use fully integrated methods like QuantumDigital's TriggerMarketing and TriggerMarketing Social will receive the benefits of interested, diverse leads from multiple channels.

Watch our video to learn more.

The open house is a long-standing real estate tradition. While agents are divided on its usefulness in closing a home in and of itself, there’s no doubt that more visibility for a home is always of benefit. For the most impact, combine online strategies with offline marketing to create multiple opportunities to connect with potential buyers and sellers.

Are real estate marketing automation systems really worth investing in, or should you stick with your current strategy? As automation and the use of artificial intelligence in real estate becomes more widespread, marketing-minded agents may be considering what the real benefits of its usage are.

We’ve put together 15 actions you can take to encourage more engagement from followers on your agent Facebook page.

Facebook rolled out new changes to their call-to-action buttons for business pages. Improvements put more power behind the CTA buttons, making them more beneficial for real estate Facebook pages.